Aram Mp3, the Armenian entrant in Eurovision Song contest 2014 in Copenhagen has just presented his new single and video called “Help”. This song was made possible thanks to the same group of professionals who have worked on “Not Alone”, which gave world recognition to Aram MP3.

The Director of the video clip is Grigor Gasparyan, the lyrics are written by Garik Papoyan, while Aram Mp3 has composed the melody. Musical arrangement were done by Lilith Navasardyan and DJ Serjo, and mastering of the song was done by TrueBusyness studio.

“As soon as Aram presented me the melody, I immediately got the emotions he wanted to pass to the audience… so composed the lyrics according to the material presented to me”- said Garik Papoyan, lyricist, during the premiere. In the video clip the concept of symbolism is used, meaning that the main character (Aram MP3) symbolizes the humanity who looks around and is terrified by the surrounding world full of evil. The hero shouts out for help elsewhere without realizing that the roots of this situation are the human beings themselves and their actions. The main message of the song is that people need to change themselves to change the entire world to become a better and kinder place to live. An extract from world famous “Great Dictator” is used in the song, when there is a strong call to humanity to create love and peace instead of wars and evil around.