Postcards are one of the essential parts of the show when it comes to the Eurovision Song Contest, and SVT’s team is travelling to all of the participating countries in order to create these 40 second clips which will be shown before every of the acts perform on stage. The idea behind the postcards this year is to present the artist and the country they’re representing, while highlighting both country’s traditions and the artist’s hobbies and interests.

The Director of the postcard shooting, Mr. Oliver Martin, stated:

This year’s concept is very unique. We are trying to present the country through the artist – their hobbies, interests, etc. We are using various shots to make the postcards even more beautiful.

When talking about shooting the Armenian postcard in Yerevan, Martin added:

We’re having a great time in Armenia. The capital is very beautiful, people are kind and very hospitable. And it’s a pleasure to work with Iveta. She’s very creative and professional. I think the postcard is going to look great.

After shooting the Armenian postcard in Yerevan, this year’s Armenian Eurovision entrant Iveta Mukuchyan said:

We had only one day for the shoot, but we had so much stuff to do! Despite the constant rain, we still managed to get a lot of beautiful shots of some of Armenia’s most iconic places. We also tried to include some symbolic elements like apricot trees, huge chess board and, for the first time, you’ll see me making traditional Armenian bread Lavash. It was truly amazing and I’m really looking forward to seeing the postcard in May. I think you’re going to love it!

ESCBubble is bringing you some exclusive photos from the video shoot. Check it out in our gallery right here (click on the images to see them in full size):

You can also check out a video from the postcard shooting:

Give a listen to the Armenian Eurovision song – “LoveWave” by Iveta Mukuchyan right here: