Since the Oslo edition of the Eurovision Song Contest (2010), we have been getting slogans that has been setting the show’s characteristics, and this year is no exception as we have expected. It is, ladies and gentlemen, “Building Bridges“!
ORF, the host broadcaster, has picked the slogan of the year out of numerous options. An agency called PKP BBDO has come up with the idea, and it will be illustrated with a logo in the following days, hopefully very soon.
The Director General of ORF Mr. Alexander Wrabetz stated that “…With “Building Bridges” we have chosen a theme, the idea of Europe with the uniting character of music and that in Vienna, the traditional capital of world music in the heart of Europe.”
“The end of the Second World War marks the 70th time European countries shake hands with each other – in Austria, the country that has always assumed a central role as a mediating instance, as a bridge between the East and the West. We understand this slogan as a logical extension of the idea Conchita Wurst formulated at the 2014 Eurovision Song Contest and also lived: the importance of openness, tolerance across all borders for a joint interaction. With the song contest in Vienna, we want music to build bridges across borders, cultures and languages. In light of the unifying power of this great common European event, we invite all to build bridges and to join hands.”
Jon Ola Sand, the Executive Supervisor of EBU also seems to be very contented with the welcoming, hospitable slogan with his words “…it will be the biggest bridge ORF has ever built!”
*Share The Moment (Oslo 2010)
*Feel Your Heartbeat (Düsseldorf 2011)
*Light Your Fire (Baku 2012)
*We Are One (Malmö 2013)
*Join Us (Copenhagen 2014)
To conclude, a contest so welcoming, warm like ours this year will be revolving around the slogan, and the theme “Building Bridges”, indicating that many bridges shall be built in Vienna in May 2015. Proper, isn’t it? So who is up to build bridges with us in Vienna? Let us know!