Almdudler – a popular Austrian soft drink brand – has become the National Partner of Eurovision Song Contest 2015. As a partner, Almdudler’s products will be present at all activities and events during the two-week Eurovision period in Vienna.
As of tomorrow, Almdudler will start a new campaign with the slogan: “Wenn du an Almdudler hast, bist du net allan!” (With Almdudler, you’re not alone!). This advertising line will be the new brand identity of the Austrian family-run business.
Almdudler is a sweetened fizzy soft drink with a unique taste made of grape and apple juice concentrates and flavoured with 32 natural Alpine herbs. It’s name derives from the expression “auf der Alm dudeln” (which in the old Viennese dialect means “yodeling on the meadows”), carrying delicious flavours of Alpine meadowland herbs. Almdudler established itself as the “national drink of Austria”, and it’s unmistakably Alpine character’s popularity is well deserved, with over 80 million litres of the beverage produced annually.
Almdudler is being exported to many countries, amongst which also to this year’s Eurovision participating nations Belgium, Czech Republic, Germany, Hungary, the Netherlands, Switzerland and even Australia.