Charlotte Perrelli will no longer be a presenter on this year’s Melodifestivalen. She was originally announced as a co-presenter of the second semi-final alongside Gina Dirawi, to be held in Malmö on 13 February, but this morning, SVT announced that she will no longer be co-presenting the show, but will instead be the ‘extended interval act’.
This is due to Charlotte having recently signed a contract with Comviq, a Swedish mobile phone company, where she appears in their TV adverts and print media which is currently airing at the same time as Melodifestivalen. This is strictly against SVT’s policy.
This morning, a meeting between SVT and Charlotte took place and a mutual decision was taken to change her role within the show.
Charlotte said that she stated all her advertising jobs to SVT when she agreed to host the show, which SVT have confirmed, and they take full responsibility of the situation.
Anette Helenis from SVT said: ‘We regret the negative publicity that Charlotte has had in the last few days. Yesterday we met with Charlotte to resolve the situation in the best way, which resulted in the parties renegotiating the agreement where Charlotte will now have an expanded role as an artist in the program. SVT is grateful for Charlotte’s compliance and professionalism in resolving the situation.’
Charlotte said on social media that ‘I am disappointed in SVTs decision but I look forward to my participation as a guest artist. I will be involved in several numbers and other efforts that we are currently writing and working on. This feels great and really fun and it fits me like a glove!’
There has been no announcement of whether there will be a replacement presenter or whether Gina will now present the show on her own.
Melodifestivalen kicks off with the first semi-final from Gothenburg this Saturday, 6th February.