EBU have just revealed the visual identity and the slogan of the 2017 Eurovision Song Contest, which will be held in Kiev – “Celebrate Diversity”.
The Executive Supervisor of the Eurovision Song Contest, Jon Ola Sand stated:
The notion of celebrating diversity builds on last year’s theme of ‘Come Together’ and is at the heart of Eurovision values: it is all-inclusive and all about countries around Europe, and beyond, joining together to celebrate both our common ground and our unique differences, as well as some great music.
Celebrate Diversity is the central message for this year’s event and is complimented by a creative logo design based around a traditional Ukrainian bead necklace known as Namysto. More than just a piece of jewellery, Namysto is a protective amulet and a symbol of beauty and health. It is made up of many different beads, each with its own design and celebrates both diversity and individuality.
The Executive Producer for NTU, Victoria Romanova stated:
The logo cleverly combines traditional and modern elements, reflecting Ukrainian society and the main leitmotif of Eurovision 2017 in Kyiv. We are delighted that two of Ukraine’s best creative agencies, Republique and Banda, united to produce this year’s slogan and design.
Check out the visual identity of the contest in this video:
How do you like this year’s slogan and logo? Let us know in the comments below!