After the Eurovision Song Contest 2020 got cancelled it seemed like we would be having the contest scheduled for next year would be having the same logo design and that nothing would be changed about that. Today we got a presentation of a new logo which will be used for Eurovision 2021, it looks very similar to the previous one but the story about it is totally different this time the logo is inspired by the map of which connects all capitals of participating countries with Rotterdam, and it also represents the beating heart of Europe. This desing been developed by the Clever Franke agency, which stated that they have extended the style of last years logo and brought it to 2021 by keeping the elements simple, intelligent, minimalist and experimental, giving it a festive touch to celebrate the return of the contest.
The logo connects Rotterdam with the capitals of the participating countries and symbolizes the union, regardless of shape. In addition, it represents the strong connecting power of the Eurovision Song Contest, showing that we are open to all that participants have to offer Europe. Eurovision will continue in 2021 whatever happens and we look forward to welcoming the participants, the press and the fans in Rotterdam: physical if possible, virtual if necessary. And now that Europe is going to be watching us, we are going to try to do our bestSietse Bakker, executive producer of the show.
If you wanted to check the story behind the logo for Eurovision 2020 you can do that HERE.
What are your impressions of the new logo for Eurovision 2021? Let us know in the comments below and at our social media links!