Booking.com is one of the world’s leading digital travel companies and will now be granted extensive association, media and digital and events rights for the upcoming Eurovision Song Contest.
With a mission to make it easier for everyone to experience the world and with more than 28 million accommodation listings in more than 153.000 destinations worldwide, Booking.com is committed to help Eurovision fans everywhere make the most of their music-inspired travels. As travel starts to ‘open up’ again, Booking.com aims to seamlessly help people discover new places and broaden their horizons, as it is safe to do so.
“We are delighted to welcome Booking.com as the Official Travel Partner for the Eurovision Song Contest 2021. This is a perfect partnership between the world’s largest live music event and one of the world’s leading digital travel companies. The Eurovision Song Contest gives millions of viewers every year the chance to experience the diversity of Europe in their own homes. As we eventually Open Up, our new partner can help them experience, in person, the languages, music and culture they discover through the Eurovision Song Contest,” said Martin Österdahl, Executive Supervisor of the Eurovision Song Contest.
As the Official Travel Partner of the ESC, Booking.com will be working closely with the EBU on additional broadcast, digital and social activities and promotions leading up to and during the 2021 ESC to engage the millions of Eurovision fans throughout Europe and the world with exclusive Eurovision-related travel content and digital experiences.