Croatian singer and their representative at Eurovision 2006, Severina, appeared in a campaign against hate speech created by Croatian director Predrag Ličina for Buka Magazine from Banja Luka. The title of the campaign Hejt, SLOVEni, još ste živi, refers to the Yugoslavian anthem Hej Sloveni. They made a twist to the original title changing the first word to Hejt which is is the transcription of Hate in BCS languages. The campaign handles about promotion of tolerance among former Yugoslavian nations so in addition to Croatian singer, Severina as the actors in the campaign we have a Croatian actor born in Bosnia & Herzegovina, Goran Bogdan and Serbian actress Hristina Popović.
We are witnessing an increased frequency of hate speech, which is gradually conquering online and offline space and threatens to become a generally accepted way of communication in our society. There are multiple dangers if we get used to this type of speech.
Aleksandar Trifunović, Editor in Chief of Buka Magazin
You can check out the video of the campaign below
You can check out the performance of “Moja Štikla” by Severina at the final of Eurovision Song Contest 2006 below
What are your thoughts of the campaign? Let us know in the comments below and at our social media links!