The EU Business School is a high-ranked international business school with campuses in Barcelona, Geneva and Munich as well as a Digital Campus. Across all its campuses, the business school is hosting a week of business activities, Business Immersion Week, to give students real-world business experience. The theme selected by its Digital Campus was “The Business Perspectives of the Eurovision Song Contest“, using the Eurovision as a case study given its international reach and the business impact it has open hosting cities.

The five-day event started this Monday, November 21st and will be held fully online until the 25th. Students and presenters will work together to look at the Eurovision Song Contest in terms of tourism, events, leisure, business and management.

Honorary guests have crowned the event so far, like Sietse Bakker, the Executive Supervisor of the Eurovision Song Contest 2020 and 2021, who spoke about business strategy and leadership. Another guest was Twan van de Nieuwenhuijzen, the Head of Contest since 2020, who gave the Keynote Speech “Love it or love to hate it: Why Eurovision is Europe’s favorite TV show”.

Heads of delegations had a panel discussion about the diverse ways of putting together a succesful bid, selecting a song and how to learn from failures. Members of the Rotterdam City Hall were also present and shared their journy from submitting a bid, to organizing and hosting the event and the impact that Eurovision left on the city. The producers showed how to turn vision into reality on Live TV and talked about the journey of creating 40 different stagings for each song.

The business week is giving a detailed view behind the scenes of the Eurovision Song Contest and makes a good base for a future career around the business aspects of Eurovision.