Sweden is now the bookies’ favorite to win Eurovision 2023

On the day Loreen first rehearsed her Melodifestivalen 2023 entry “Tattoo”, Sweden has now overtaken Ukraine for the country most likely to win the 67th Eurovision Song Contest.

This of course is assuming Loreen wins Melodifestivalen, which after today’s rehearsal and the release of the snippet of “Tattoo” seems almost a certainty. The images released Thursday by SVT show Loreen performing underneath a floating LED wall – mere centimetres above her head!

Fan reaction online has been overwhelmingly in favour of Loreen defending her Eurovision title from 11 years ago in Baku. The bookmakers give “Tattoo” a 57% chance of winning Melodifestivalen. Her closest rivals are Marcus & Martinus who sit at 20%.

The bookmakers’ odds have been all over the place for some time now, as new songs and artists have been announced every week since January. However, Ukraine has been firmly in the lead to win Eurovision 2023 ever since Kalush Orchestra won Eurovision in Turin last May.

Bookmakers now have Sweden’s odds at 22%, whereas Ukraine’s have dropped to 18%. Finland and Norway currently round out the top 3, tied at a 7% chance of winning. Surely the odds will continue to fluctuate until May, but at time of publishing, here is the top 10:

  1. 🇸🇪 Sweden –  22% *song and artist to be determined on 10th March
  2. 🇺🇦 Ukraine18% – Tvorchi – “Heart of Steel”  
  3. 🇫🇮 Finland7% *song and artist to be determined on Saturday
  4. 🇳🇴 Norway – 7% – Alessandra – “Queen of Kings”
  5. 🇬🇧 United Kingdom5% *no artist or song yet
  6. 🇵🇱 Poland4% *song and artist to be determined on Sunday
  7. 🇨🇿 Czechia – 4% – Vesna – “My Sister’s Crown”
  8. 🇮🇱 Israel – 3% – Noa Kirel – “Unicorn” *song to be pesented on 8th March 
  9. 🇪🇸 Spain – 3% – Blanca Paloma – “Eaea”
  10. 🇮🇹 Italy3% – Marco Mengoni – “Due vite”  *song may change

Do you agree with the bookmakers’ predictions that Loreen will go for the repeat win in Liverpool? Let us know below in the comments or at our social media @escbubble!

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1 Comment
  1. Gabriella K says

    Loreen should win the swedish selection, Her stage performance and artistry is incredible, and she sings her her heart out. Good luck Sweden!

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