Alessandra and Loreen drop exclusive digital collectibles!

This year’s Norwegian and Swedish Eurovision entrants – Alessandra and Loreen have just announced their official digital collectibles for their Eurovision songs “Queen Of Kings” and “Tattoo”, respectively. This is an exclusive launch of only 50 collectibles each, where in case one of the two stars wins this year’s Contest, one lucky holder will be chosen at random to receive two tickets to Eurovision 2024.

The collectibles serve as digital trophies, acting as a recognition of artist achievements. The sale of the collectibles starts on the at noon CET on the day of the first semi final of Eurovision 2023 – 9th of May, as both Alessandra and Loreen will be competing that evening. The Collectibles are priced at 0,02ETH or approx. 40 USD, and are expected to quickly sell out due to their limited availability! Fans can register for the sale here.

The digital trophies dynamically change their appearance as the songs rise in streaming numbers. As both songs have been streamed more than 50 million times, they passed the “Launch”, “Orbit” and “Lunar” trophies, and they will immediately each receive the “Solar” trophy at launch. Once the songs hit 100 million streams they will reach the “Galaxy” trophy, and when they reach 500 million streams – “Supernova” trophy.

In collaboration with Centaurify, Universal Music Group recently launched their very first NFT collection of 3,333 digital trophies. The launch was a huge success, and the collection was completely minted out in a few hours. The Universal Music digital trophy grants exclusive guest list access, ensuring presale rights to all future artist drops, including this Eurovision release. The trophy also features access to exclusive releases from artists, a VIP community, with more exciting features yet to come.

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