For the upcoming 70th edition of the Eurovision Song Contest which will take place in Austria next May, the EBU has prepared a “Brand refresh”. After 10 years, the logo of the Eurovision Song Contest is getting updated (as seen in the above picture, on the bottom-right part), and it will feature a brand new, custom made font, called “Singing Sans”.

“United By Music” will remain the slogan of the Eurovision Song Contest, and we were also informed that this slogan will be taken over by all of the other Eurovision events, including the upcoming Junior Eurovision Song Contest, which will take place in Tbilisi.

The new logo also features a new graphic asset of the Eurovision Song Contest – the “Chameleon Heart”, which is absorbing cultural influences, music, and movement. It also adapts to reflect the host nation’s identity, a performer’s individuality, or a particular theme. The heart will be in 3D and it will be visible everywhere in the build up to next year’s Contest.

The Director of the Eurovision Song Contest, Mr. Martin Green stated:

The Eurovision Song Contest has always been about evolution – musical, cultural, and creative. This refresh honours 70 amazing years while taking the brand forward to an exciting future. It’s bold, playful, and full of heart – just like the Contest itself. We’re so proud to unveil it to the world. Our new logo and look have been designed to make the Eurovision Song Contest brand clearer on digital platforms, bring our family of projects all into one space, and protect the brand globally for EBU Members as the Contest continues to attract new audiences across the world. You’ll start to see more of our new brand identity as we head towards next year’s Eurovision Song Contest and there’ll be more surprises, and details on all the activities celebrating 70 years of being United by Music, coming in the months ahead.

What do you think of Eurovision Song Contest’s new branding and look? Let us know in the comment section below, or on our social media pages.