The theme art and stage design for Eurovision 2025 have been revealed by the EBU earlier this morning.

The branding for the 2025 contest were developed by Artur Deyneuve who aimed to create a design that made people feel heard and valued. Inspired by the Swiss tradition of direct democracy, Deyneuve chose ‘listening’ as the central guiding theme of the whole branding concept, calling it ‘Unity Shapes Love’.

This message will also be conveyed visually through the iconic Eurovision heart symbol, which stands for dialogue, unity and the unifying power of music. The pulsating Eurovision hearts will therefore be a core element of the design, representing the millions of people unified by Eurovision to listen and celebrate together.

Co-Executive Producers Moritz Stadler and Reto Peritz commented: “Artur’s well-thought-out design is emotionally engaging and takes Eurovision to another level. The Eurovision heart beats in time with the rhythm, symbolising the unifying power of music. True to the Eurovision slogan ‘United by Music’, it will bring people together all over the world.”

The stage design will once again be fronted by veteran designer Florian Wieder. Inspiration is taken from the Swiss mountains and the country’s linguistic diversity for this year’s event at the St. Jakobshalle in Basel. Weider explains that “our goal was to create a revolutionary stage concept – a holistic experience that we’ve never seen before at Eurovision. Thanks to the immersive stage layout, the audience will get to be part of Eurovision like never before.”

According to Reto Peritz and Moritz Stadler, “in Florian Wieder, we have a Stage Designer on board who is a creative visionary and who knows Switzerland like the back of his hand. He has succeeded in creating a ‘signature stage’, which will forever be associated with Eurovision in Switzerland.”

Director of the Eurovision Song Contest Martin Green shares the enthusiasm for the unveiling of Basel 2025’s look:

“I am thrilled to see the incredible creative elements coming together for the Eurovision Song Contest 2025. From the visually stunning stage design, inspired by Switzerland’s mountains and diversity, to the vibrant artwork that embraces the Eurovision heart – SRG SSR have presented a modern, original, and exciting look for Basel 2025. I want to extend my heartfelt thanks to SRG SSR and all the designers for their outstanding work and dedication so far. Together, we are set to deliver a spectacular event that will unite audiences everywhere through the power of music.”

Are you pleased with this year’s theme art and stage design? Let us know in the comments section below!