We had to wait until January 31st for the Liverpool slogan, but today the EBU has revealed that United By Music will become the permanent slogan of all future Eurovision Song Contests!
The EBU deemed ‘United By Music’ such a successful slogan that the Eurovision Reference Group, along with 2024 host broadcaster SVT decided that it will be used for the Contest in Malmö, but as the permanent slogan of future Eurovisions.
The slogan was created by the British and Ukrainian broadcasters for the 2023 Contest in Liverpool, but now the EBU will continue to use it years to come as part of the Contest’s global brand strategy. It encompasses the core values of Eurovision, which has a long history of promoting diversity, inclusivity, and artistic expression.
United By Music reverberates with the Eurovision’s ability to “bridge differences and ignite a sense of shared community, regardless of nationality, language, or background”.
Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest had this to say about today’s announcement:
“The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand. By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music. “As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger. ”
Executive Producer of the 2024 Eurovision Song Contest for Swedish broadcaster SVT, Ebba Adielsson, added:
“After Loreen’s win in Liverpool last spring, the whole machinery for the Eurovision Song Contest 2024 kicked into action and pretty soon the discussion about the slogan arose. We quickly realized that the great slogan chosen by the BBC says exactly what this competition is about, uniting in music, and we saw no reason to change something that sums up the foundation of the entire event so well. It’s great that the EBU has also decided that this is the slogan that will be used by all host countries from now on. Right now, we are in the middle of the process of producing the artwork to match the slogan which will be revealed soon.”
Lastly, the update ends with two things that Eurovision fans have been clamoring for in recent weeks. First, the final list of participating countries is still being finalized, and second, that ticket sales for the 2024 Eurovision Contest will begin “shortly”. The shows will be broadcast live on 7th, 9th, and 11th of May from the Malmö Arena!
Do you like the EBU’s decision? Let us know in the comments below or on our socials @escbubble!