Moments ago, the EBU in collaboration with the host broadcaster of this year’s Eurovision Song Contest – SVT, have presented the visual artwork of next year’s Contest. The permanent Eurovision slogan “United By Music” will visually be expressed through the “Eurovision Lights” identity.

By combining the Northern lights and the harmonic rhythm of sound equalizers, a visual was created – “The Eurovision Lights”. The concept is based on simple linear gradients, inspired by the vertical lines that permeate both the northern lights and sound equalizers, and has been created to be a versatile identity that can be adapted according to need and devices. This scalability is central to ensuring a consistent experience regardless of platform or screen size.

The Deputy Executive Producer of Eurovision 2024, Christel Tholse Willers stated:

We are so proud to present an identity that is designed to be flexible and useful both on and off screen. It is inspired by the magnificent “northern lights”, the beauty and mystery of which has been transformed into “The Eurovision Lights”. It is a captivating and beautiful mix of the Eurovision Song Contest’s sparkling official brand colours that will not only be seen across the three live shows but also in exciting variations in different contexts across the event’s digital platforms and gives a Eurovision feel in Malmö’s urban spaces.

The artwork was created by the design agency “Uncut”. The designers Johan Bello and Sidney Lim stated:

The identity is not just a logo but a story in itself, with the northern lights as the basis and the Eurovision Song Contest’s colour palette as the driving force. This union of elements creates a dynamic and versatile palette that will open up for creative use in different ways.

Our goal is to use clean, simple gradients as basic building blocks to create a Eurovision identity that is bright, modern and forward-looking.

How do you like the artwork of Eurovision 2024? Let us know in the comments below, or on our social media pages.