JESC 2014 postcards themed around extreme sports!

With the idea to inspire youth to live a proactive lifestyle, this year’s Junior Eurovision Song Contest postcards will portray various extreme sports filmed at different locations across Malta. The production of these postcards encompasses some 400 hours of filming, more than 300 people performing and over 600 shots of scenic settings. The aim of these postcards was to promote Malta as a place which exuberates culture, history, picturesque landscapes and beaches in combination with modern and adventurous sports activities.

The filming was handled by a team which included Charles Ahar, a local cinematographer who was also involved in the creation of last year’s Maltese postcard for the Eurovision Song Contest, and producers Rodney Gauci and Daniel Chircop. Through their abundance of experience and a creative mindset, they strived and achieved to make something that will be bigger and better then before!

The editing of the postcards wasn’t an easy task, since the artistic shots had to be combined with the appropriate music. However, the biggest challenge was to adjust to the restrictions withing the locations used. A number of stunt-constructions had to be created, which brought forth further challenges during filming at night and underwater. Nevertheless, the production team excelled with their choices, producing thrilling results that will make the audiences yearn for the experiences featured in the videos!

Different types of equipment had to be used to produce the postcards, such as a heli-drone, slider and track, a helicopter provided by the Maltese Armed Forces as well as an underwater camera, in order to make the final product even more appealing.

Moreover, PBS Malta also revealed that the opening act of the Junior Eurovision Song Contest 2014 is going to take the audience on a journey through the nation’s islands, presenting a message to youngsters that says: “Look up, there’s a great world out there. Go out, have fun and explore it!” The focus is put on inspiring young generations to take a step back from technology and be more physically involved. The opening act will also include aerial shots with different perspectives on a number of places that haven’t been seen before.

Regrettably, audiences will have to wait until the 15th of November to see the full postcards, but for now, a taste of what will come can be seen in these photos from the postcard shooting: link here.

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