Friderika Bayer was the first ever entrant for Hungary in the Eurovision Song Contest, and her song “Kinek mondjam el vétkeimet” finished in 4th place in 1994 in Dublin. This result remains the best result for Hungary in the history of Eurovision.
Coca-Cola started a week-long #loveislove campaign in Hungary, with same-sex couples on billboards over the city, and most of the public transportation stations. Politicians and various conservative activists called for a boycott of Coca-Cola in Hungary, and a petition titled “We are asking for your help to remove the homosexual ads in Budapest” has been started, and it gained over 50,000 signatures – one of which comes from Hungary’s first ever Eurovision entrant, Friderika Bayer.
25 years after competing in Eurovision, Friderika is still more-or-less active, and performs in concerts around Hungary every once in a while. Now she has publicly shared on her personal Facebook page that she is joining the petition against Coca-Cola’s #loveislove campaign.
Coca-Cola started the campaign a couple of days ahead of the very popular Sziget festival, which is starting today in Budapest, and will last for one week. The posters contain slogans such as “Zero Sugar, Zero Prejudice”.