Eurovision Song Contest 2021 had 183 million viewers!

Eurovision Song Contest took place in Rotterdam almost two weeks ago and now the viewing figures behind the European most beloved TV show have been revealed. Total of 183 million people all over the globe were witnessing the victory of Italian band, Måneskin in the evening of 22nd of May.

Last year the Eurovision Song Contest was cancelled for the first time in its 65 years old history and for this years return many viewers were excited to gather around with their families and friends in order to watch the spectacular performances of 39 countries in two semi-finals and a Grand final. As it was reported at that caused a growth of 4 percentage point TV audience share (in comparison with Eurovision 2019). The higher interest was also shown among the audience aged 15 to 24 years was 52.8%  It increased by 7 percentage points in comparison with the contest held in 2019. The online streams of Eurovision Song Contest during the week of the show managed to reach the total of 50.6 million viewers across 234 countries. The growth in comparison with 2019 is 28% on 2019. Most of the ones who followed the show were the ones aged 18 to 34 who made the total of 71% In addition to that a huge success was made on the Eurovision social media pages (Instagram, Twitter, Facebook and newly opened TikTok) gathered around 14 million engagements. 

Many countries broke their viewing records – host country The Netherlands had the biggest viewing rate for the Grand Final of the show with 78.5% of TV viewers (5.4 million people). In comparison the viewing rate for the final of 2019 when their representative Duncan Laurence won was 67.5% France increased their viewing rate by 15% from 2019 as 5.5 million people witnessed the second place of “Voilá” by Barbara Pravi and the winning country of Eurovision 2021, Italy got the biggest viewing rate since their return to the show in 2011 with total of 4.3 million people who watched the Grand Final of the contest. The highest viewing share of any market was the Icelandic one as 99.9% of the whole Icelandic population followed Eurovision and watched “10 Years” by Daði og Gagnamagnið reaching the 4th place in the final.  It is also worth mentioning that after Finland missed out on the final at Eurovision 2019 the 6th place of “Dark Side” by Blind Channel was Another country that largely increased its viewing figures was Finland, who had missed out on the final in 2019, reached the biggest audience as 81.4% of the TV viewing in the country watched their representatives Blind Channel reach 6th place with “Dark Side”. With 7.4 million viewers the UK got the highest number of viewers since 2014 and Germany had 7.8 million viewers. Also the viewing rates of the show in Norway have grown as we wrote earlier.This years edition of the contest has recorded the highest TV-ratings in 10 years with total of 2,2 million viewers who watched the final and an average number of viewers was 1,5 million with a share of 86 %

We’re thrilled to see that audiences welcomed back the Eurovision Song Contest in such huge numbers and very proud to have brought millions together at a time when so many are still apart. The overwhelmingly positive response to this year’s incredible shows from NPO, NOS and AVROTROS, and the huge success of Måneskin and so many of this year’s songs demonstrates that, even in its 65th year, the Eurovision Song Contest’s impact is bigger than ever.

Martin Österdahl, Executive Supervisor of Eurovision Song Contest

You can once again check out the winning performance of the Italian band, Måneskin with “Zitti E Buoni” at the link below

What are your impressions of the Eurovision 2021 viewing figures? Let us know in the comments below and at our social media links!

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