Netta releases music video for new single “CEO”

2018 Eurovision champion Netta Barzilai is at it again with two brand new singles: CEO and B-side DUM, the former’s music video premiering on YouTube at 18:00 CET this evening.

CEO, musically, borrows heavily from Netta’s classic sound, with North African percussion and string sections, her classic blend of ambitious vocal acrobatics, fast-paced sassiness and vocal mixer-enhanced scatting, and references to pop culture figures à la Toy and Ricki Lake.

Lyrically, the 28-year-old diva from Hod HaSharon serves unapologetic Big Boss energy, owning her fantasy of being a multi-billionaire giant: “I’m a mutha-f*ckin’ CEO / I rise higher when they hit me low / And I got this presidential glow / Don’t you know I run this show?”

The music video is set in an underground, corporate world taken straight from a 1980s sci-fi dystopia flick, perhaps a call-back to Bassa Sababa, as Netta rises from working in a fast-food establishment to smashing the system with the help of a pixelated mosquito, a burning car and some on-point dance moves.

The song and music video also heavily reference the number “978”, regarded as auspicious in Tarot culture as it signifies “positive changes in the material aspect” and that “on your current life path, all is going in the right direction”. It seems an appropriate reference given Netta’s social, monetary and badass outfit progression through the video.

After winning the 5th series of HaKokhav HaBa (הַכּוֹכָב הַבָּא) in her native Israel, Netta went on to win Eurovision with tribal electro-chicken dance song Toy in Lisbon in 2018, with a grand total of 529 points.

Since then, every song she has released has reached No.1 in Israel, the most recent being Efes Ma’amatz (אפס מאמץ), in duet with Mizrahi hip-hop duo Static & Ben-El Tavori, with CEO primed to become her eighth.

Netta has also been no stranger to international success, collaborating with notorious South African-US producer J.R. Rotem for her 2020 single Cuckoo, and having Toy and Bassa Sababa (באסה סבבה) featured on video game Just Dance‘s 2019 and 2020 editions respectively.

Barzilai returned to the Eurovision stage in her home country in 2019 to perform Toy as the opening act to the first semi-final, and Nana Banana in the Grand Final. She also had a cameo role in the “Song-Along” segment of Eurovision Song Contest: The Story of Fire Saga.

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